Social Media Spawns Holiday Sales

Posted on Wednesday, October 31st, 2012
Written by Jenny Scrivens

If you need any convincing that it's time to amp up your Social Media efforts, this is it.
With the holidays right around the corner, it is absolutely crucial that you implement a social strategy. 24.3% of all US retail ecommerce sales in 2012 will occur over the holiday season, and you won't want to miss out on any of the action. If you're hoping to boost sales this season, here are a few key facts to keep in mind:
Halloween is the new Thanksgiving.
What does this mean? The day after Thanksgiving (November 25) used to be the official start of holiday shopping. Now, shoppers are getting started as early as November 1. More info here.

Go Mobile.
If your website can't be easily accessed from a mobile phone and tablet, then you're surely losing out on sales. More info here

Be Responsive.
What's the point in putting all your time and effort in Social Media if you don't respond to questions and comments? "Recent studies have found that when brands do respond to customers, it’s overwhelmingly positive. More than 80% of those who made complaints on Twitter and received a response from a company said they "loved" or "liked" it, with 74% of them satisfied with the response." More info here.
Learn and Grow.


Social Media strategies are constantly evolving and keeping up with the way that people utilizes the tools available to them. It's very important to track and analyze results, and Pinerly can help you do that. View live results for your clicks, or spread your content even further with our new Advertising tool.



We'll be covering a lot more about our new Advertising feature over the coming weeks as we do everything we can to boost those sales and subscriptions during holidays.

Time to amp up that strategy! ... and we're here to help!



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