Written by Heather Gonzales
The feng shui of ad placement is a precarious art for website monetization. One wrongly placed ad could be the difference between a prosperous site and one not making money at all.
With a little practice and an unbiased eye, you can expect to maximize revenue and find success. The most common spots for ad placement are at the top of the page, bottom of the page, and side panel. These are great places that don’t cause a lot of interference with site content, but here are some other options you might want to consider:
1. Ads Embeded in your Post
Blog posts are great places for visual ads. By providing fresh, interesting content, you can build a fan base while generating revenue.
Introducing an ad with as little disturbance to your readers requires some finesse. The key is to bear subtlety in mind when incorporating an advertisement within a post. Consider what the ad is for, weave it in, and the ad will be well received.
No one appreciates loud advertisements, so avoid inundating the screen with aggressive ads. If your blog posts are too short and you include ads in every post, your writing will read as superfluous and your ads will be a lot less convincing. Incorporate ads in moderation and find a balance on the page between content and ads.
Timing is everything, so don’t place an ad at the most climactic part of the post. Try placing them between sections, topics, or posts (basically pauses within or between posts) where readers can take the time to look at ads. One of the most effective places for an ad is at the end of a post where readers pause to reflect on what they’ve read.
2. Pop-Ups Ads
Pop-ups have developed quite a bad reputation among the online community. They can be annoying, but they can also be effective. Their very effectiveness is one of the reasons why they are so annoying! For every time someone is able to dodge a pop-up, someone else accidentally clicks on it. Maybe it will lead to somewhere interesting, but most people close the window without waiting to find out.
Pop-up ads don’t get much love, but their effectiveness in attracting attention proves that it’s a tool that cannot be ignored both by site visitors and owners. If you’ve already overindulged with ads, pop-ups probably aren’t a good idea. A site with sparse ad placement may have better success with pop-ups, but there are other factors to examine. Consider your audience, your site’s popularity, and how many people use pop-up blockers (I know I do!).
When incorporating pop-ups be sure to make them easy to close, set an appropriate time for them to pop-up, ensure they don’t appear too frequently, and most importantly, present ads that your audience will find valuable. There’s no benefit in employing such an invasive tactic to try and sell something that your audience will have zero interest in. It’s important to get to really know your users if you want to have any kind of success with using pop ups.
3. Slidebox Ads
Slideboxes are highly recommended, as they are easy to incorporate and are aesthetically advantageous. When readers near the end of an article, the slidebox is triggered to slide into view traditionally at the bottom-right corner of your browser window. This method has been employed by The New York Times website as a means of recommending further articles, but this is a great place to showcase targeted ads as well.
The slidebox is less jarring than a pop-up and more eye catching than existing ads found on the page. Our eye immediately takes note of the slidebox demurely sliding into view as we near the end of the post. It piques curiosity and does it at the perfect time. So invite your readers in with a compelling post and establish some rapport before introducing an advertisement.
4. Gallery Ads
Galleries are very visual spaces already, which is why ads work so well in this landscape. They fit in so well that they may get lost among a large crowd of images. One thing to keep in mind is color. If you have photos in black and white, a colorful ad is actually recommended. Similarly, a stripped down ad amongst loud images will draw the eye immediately.
It’s all about contrast! When choosing the level of contrast, consider the image size, the ad to image ratio, and gallery style. For galleries with larger sized images, ads may not necessarily need to be a contrasting color to garner attention. Ads that speak to your audience will draw them in without the need for flashiness. For ads among many images of smaller sizes, a higher contrast works without being overly distracting or unattractive as long as the ratio of ads to content images are kept low. Additionally, the size or spacing of the ad can be used to differentiate itself from the rest of the pack.
When choosing ads to incorporate into your gallery, it’s a good idea to pick those that have a similar or relatable theme to the content of your photos. Not only will these ads be more likely to be appealing to your audience, they also won’t detract from you content.
5. Search Results Ads
Search results can also be an effective place to implement visual ads. Highly targeted ads based on search keywords will deliver better results. Visual ads will stand out against a plain list of text to make a greater impact. When users are in the act of scanning a page, they won’t be as frustrated to come across a few ads during the process, especially if the ads are related to the search. Users benefit by finding what they are looking for, and in this case, it coincides with what you want them to see – it’s a win-win!
6. RSS Feeds Ads
One final way to make the most from ads is through RSS feeds. I know this isn’t technically space found on your actual site like the previous examples, but it’s definitely an extension of it that’s worth exploring for ad space. Nowadays many blog enthusiasts are familiar with the platform and subscribe to their favorite blogs. RSS feeds provide users with recently published blog posts, videos, headlines, comments, etc. to be aggregated and viewed in a feed reader.
Ads are typically placed at the beginning or end of a feed item to maintain flow within a post. The frequency of ads between posts should also be considered to avoid a cluttered looking feed. A feed that’s in any way difficult to read will definitely result in the loss of subscriptions. Keep the layout clean and straightforward, and focus on incorporating ads that your readers will appreciate.
When it comes to implementing ads, balance is everything. Successfully incorporating ads on a website requires tact, but how do we get users to click on them? Provide resonating ads that engage your readers! When it comes to the success of an ad, relevancy trumps placement. No matter how eye-catching the ad is, if your audience doesn’t care for what’s being advertised, it just won’t work.
That's why our focus at Reachli has been superior ad relevancy. We know that with relevant ads, we can generate our publishers tons of additional money!
Join our network today: http://www.reachli.com/become-a-publisher
Have any additional tips? Be sure to let us know in the comments. Thanks for reading!